Friday 10 December 2010

Film Magazine Questionnaire

As part of my primary research, I have created a questionnaire to ask people about there opinion on film magazines. I will ask people of my target audeince, this will help me focus on the important parts of my magazine. I have also asked a few questions about posters because I am also going to create a poster to advertise my magazine. Below is an exmaple of the questionnaire I will ask 10 people, for my target audience. I will ask people between the age of 15-27 because I feel that these are the audience which I am targeting my film towards.

1.      What is your age?
Under 15          16- 23            24- 31           32 and over

2.      What is your occupation?

3.      What is your gender?
Male          Female

4.      Do you buy Film Magazines?
Yes             No                If No, state your reason why…

If Yes, can you state which film magazine you buy…

5.      What is the main reason for buying a film magazine? Can tick more than one
Entertainment             Gossip              Free goodies  
Find out about new releases

6.      How much would you pay for a film magazine?
50p- £1.00            £1.01- £2.00            £2.01- £3.00             £4.00 and over

7.      What is your favourite part of a magazine? Can tick more than one
Interviews                   Free items                   Advertisements                    Exclusives     Competitions                    Images of characters              Latest news on film releases      

8.      What features of a magazine cover is important to you?
Exclusive         Focal Image                Sell Lines                Colour Scheme          Other…

9.      How are you attracted to watching the latest films?
Posters            Trailers                 Billboards               Magazine reviews

10.  If you saw an attractive poster advertising a film, would it appeal to you to watch it?
Yes                   No
If No please state why....

Movie Magazine Research

 
Movie Magazine research
As part of my project, the brief includes producing a magazine front cover advertising the film my partner and I have produced.
From my research I have found two popular magazines which specify in new film releases. The two magazines are Total film magazine and Empire.
Empire Magazine
Empire is a British film magazine published monthly by Bauer Consumer Media. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008. It is the biggest selling film magazine in Britain, consistently outselling its nearest market rival Total Film and is also published in Australia, Turkey and Russia. Empire organises the annual Empire Awards which were sponsored by Sony Ericsson until 2009 and are now sponsored by Jameson. The awards are voted for by readers of the magazine.
Total Film
Total Film is a British film magazine published 13 times a year which is every four weeks, by Future Publishing. The magazine launched itself in 1997 and offers film, DVD and Blu-ray news, reviews and features. It is one of the largest circulation English-speaking film magazines in the world. Guest editors have included Peter Jackson, Kevin Smith, and Ricky Gervais and Stephen Merchant.


As part of our course we have to produce a magazine cover featuring the movie we are creating. I thought it was relevant to do my own primary research on what people who like to see on the front of a movie magazine, therefore I did a small survey asking people who were my target audience.

Monday 22 November 2010

Friday 19th November

On Friday after School we were ready to start filming, we went to our destination which was at Sutton park. The location was perfect for our trailer, it had an eerie atmosphere, and my partner was the person who found the location after being there several times before. We set up out tri-pod and camera and were ready to start filming the opening to our film, which would start with an establishing shot. However, once the camera was set up we realised that we were unable to film as it was too dark and the camera was unable to pick up any movement. Therefore we had to stop and choose another day to film. We arranged another time to meet and therefore chose Sunday morning as we thought it would be an appropriate time for the lighting.

Costume and Props

Costume and Props
Today my partner and I got pick up the donated dress for our actress. We cut up the dress to a shorter length, we also took out the under layering material to make the dress have less volume. We wanted the dress to not look’s so much like a wedding dress but like a child’s dress. We then went outside and made the dress dirty by rubbing it in the mud and cutting whole into it to make it look more wore out. We had a dress fitting with our actress at my house to see what the fitting was like. The dress was unfortunately damaged as the zip did not work, therefore my partner and I altered the dress with safety-pins and stitches to secure it for filming.
On the same day, we also practiced with the make-up, we brought white face paint and black eye shadow, so the actress will fit the part. It was a simple make-up design, with a pale white face and then black eye shadow around the eyes to make her look mysterious and evil. We slightly back combed her hair to make it look messy. After our dressing and make-up, I am very pleased with the outcome, our actress definitely looks the part.
The props we had for our film was my brother teddy bear from when he was a young child, the teddy is about 14years old and therefore looks old and wore out, therefore I think that it fits the part, almost like a stereotypical old teddy bear.
Below are pictures of the make-up, props and costume which we used.
 

Friday 12 November 2010

Research production company logos

Company production title

Today, my partner and I, recorded for the company production title. Our company title is Pulse Pictures, we thought that the best effect for this would be to film a heart monitor for the title. We wanted something that would fit the genre of our film. Using this as our logo would be effective, by having the title 'pulse pictures' fading onto it.
We thought about how we would record a heart monitor but thought it would be hard to get hold off. After talking to people about how to go about filming we found a way.
Someone told us about the Oscilloscope, a machine is science would records and tests electronics, of voltages.
We played around with the effects, such as the lighting, positioning and effects on the camera and manage to get an end result.
This is an example of Oscillioscope



This clip shows what we did to get the effect. In our trailer the clip is a lot shorter that this but it shows how we used the machine to get this effect. We filmed it several times to get the correct speed and so on. But I think it was perfect to fit with the production company name.

Thursday 4 November 2010

Emails to actress


We have emailed Natasha to inform her of our short trailer which we are hoping she will star in.
this is the first email to her:


Dear Natasha,
Just to let you know my partner and I are producing a short horror trailer for media. We think that you would be the perfect actress for the part. You will be playing an innocent young girl, who is dead and haunting the park.
The whole trailer will be set in Sutton park.
Hope you will be able to star in it. Please inform us of your free periods so we can discuss filming.
Thanks!

 Natasha's Reply

Just got your text and got a message off Sophie. I've messaged her my frees so I'll do the same for you now, basically, my frees are Monday p.1 &3, Tuesday p.1 & 4, Wednesday p.1 & 3, Thursday p.2 & 5 and Friday p.1 & 2 ( I said to Sophie that technically we have general re second on friday, but that basically counts as a free right ;) ) Anyway hope this helps a bit! I'm actually looking forward to doing this media thing should be good funn!
Ohhh yeahh well thats finee too, I would love to be part of your horror trailer.  I've got dancing on somedays but it doesn't start till like 6 and plus its starting to get dark practically as I get home!

Arrangements

Friday 12th- Monday 15th we have booked the camera
Things to do before filming:
  • Contact Natasha (actress) about times of filming
  • Get costume from person who is providing it
  • Sort out make-up and props
  • Collect camera, tri-pod, charger
  • Test camera and lighting in our setting/ time of filming
  • Organising some kind of lighting
  • Gather together storyboard, make sure we have it for filming
  • Perpare digital camera for photography

Tuesday 2 November 2010

Storyboards

Interview with director of Paranormal activity; Oren Peli


Two years ago a man named Oren Peli decided to make a movie. He didn't know exactly how, but he knew he had a good premise, and he knew he had some helpful friends, so he spent roughly $15,000, hired a few actors and then spent a mere seven days filming in his own home. What came out of that was Paranormal Activty, a haunted-house labor of love that barely made its way around the festival circuit before being purchased by DreamWorks (only after Steven Spielberg reportedly experienced some paranormal activity of his own after watching a DVD of the film by himself).
Cinematical: What is your background pre-Paranormal Activity? And how did you lead up to it?
Oren Peli: By trade, I am a software programmer, so I never really had any experience with movies before. I started out with Paranormal Activity.

So this was your very first stab at filmmaking?
Yes, pretty much, I never even made shorts or anything like that.

Do you think there is anything inherent to a technical background that lends your abilities to filmmaking? For example, Shane Carruth is another filmmaker who came from being an engineer to make Primer, one of the last great groundswell movies before Paranormal Activity, on a similar budget and scale.
I think there might be, I've always been very comfortable with computers and software, so one thing that's made my life easier is the fact that I was very quickly able to figure out how to edit the movie, how to do the audio mixing, and the CGI that's in the movie. So in that aspect my background definitely helped me with the technical aspects, just being very comfortable working with the camera equipment...it all came very natural to me.

Can you describe the fears that paved the way for Paranormal Activity and why you decided to film it in your own house?
When I moved into my house, it was the first time I lived in a detached family home as opposed to an apartment, and it's in a very quiet, suburban neighborhood. So you become very conscious of every little sound you hear because you don't have any neighbors above the walls, basically you're not supposed to hear anything. When you do hear little creaks and knocks and stuff like that, you wonder what's going on. I'm sure most of it was natural sounds of the house settling, but every once in a while you would hear things that would be weird and you couldn't figure out where they are.
That's kind of what made me think how I would go about trying to figure out what's going on and being the techno-geek that I am, my initial inclination would be to get video cameras and set them up around the house to see what was going on. I didn't actually go ahead and do that, but that's what started making me think how freaky it would be if you had cameras running at home while you sleep and actually did catch something.

When you decided to take that premise and turn it into a movie, did you go all on your own or did you talk to friends or try to bring in producers?
Basically the entire crew for the original shoot of the movie was myself, my best friend Amir that I've known since I was 13 and my girlfriend I was living with at the time, and she became a reluctant helper because we didn't have a set and were shooting the movie at home, but she did help a lot in every aspect of production. The only thing I couldn't figure out how to do on my own was make-up, so I did hire a make-up artist. But that was basically the entire crew.

Did Micah actually operate the camera himself? Was he the impromptu camera man?
He was shooting most of the movie, though in a few scenes Katie was actually operating the camera. Most of the other time the camera is either stationary on the tripod in the bedroom or sitting on the kitchen counter etcetera.

Do you still actually live in the house?
Yep!

Your first draft of the movie was done in 2007. As far as your involvement since then has there been much refinement or has the film been mainly just sitting?
There has been some editing after a few test screening results in order to make the film a bit quicker and shorter, as we had some issues with pacing. So we tried to fix them, hopefully we did. That was the main part of it. Also, we shot the ending. That was the only real significant change.

I've heard varying numbers as to how many alternate endings there are. How many did you actually film?
Well I filmed a whole bunch, but most of them no one has ever seen, they were just for my own options. There was one ending that was shown at some festivals, and then another ending that was shown publicly only the one time. And then the current ending, which we've had for more than a year now.

Can you explain what those other two endings were or is that something we'll see find out later? [Possible Spoiler Alert]
The original ending... I'll just say very briefly, the movie ends with cops entering the house to find the scene of the crime. The other one...there's been some talks about it on the internet, but I'd like to keep quiet on it for now. Maybe one day we'll see them all on the special edition DVD.

How much raw footage did you actually film and how long did it take you to edit it all down?
Probably close to 70 hours; it was a lot. There were also some nights we just had the cameras rolling non-stop. It took about 10-months I would say to edit.

What was your approach to maintaining tension and the audience's interest with just 2 people and 1 camera?
It was very difficult to begin with having just two characters and one location, so I knew it would be a challenge. We just had to be sure the nights were progressively creepy and that there are enough interesting things happening during the day that actually contribute and weave threads into the plot that progress it so that the following nights have new meanings, particularly to what happened the previous day. It was very tricky, which is why it took so long to edit the movie.

Once it was picked up for distribution, were there any other reshoots other than the ending?
There were a couple of little things that came up on their own that weren't suggested by DreamWorks and some were a little suggested as areas of improvement, so we shot them and they turned out great and now they're in the movie. The ending was the one thing we had a lot of criticism about from the original version, so we knew we wanted to come up with something a little bit better.

Is it true that the new ending was heavily influenced by Steven Spielberg? One of the rumors going around the Internet is that after having seen it, he had to bring the film back to the studio in a trash bag. Have you heard anything about that?
Yeah, in fact I heard that story immediately after it happened, which was a couple of days after he saw the movie. So the whole story about how the doors to his bedroom got locked from the inside... personally I believe it. It's not something the marketing department just came up with before releasing the movie, I actually heard it a year and a half ago.
And yeah, the ending was suggested by Spielberg.

Have you two talked about other projects. I know when the Paranormal Activity remake was being considered you were on that, but have you guys brainstormed anything else.
I will say that anything that has to do with my future projects, I usually prefer to remain tight lipped, so I like as few people as possible knowing about it and when it's done, we'll show it to the world.

I'm assuming the answer is just great, but how does it feel to have people lining up around the block to volunteer themselves for sleepless nights thanks to Paranormal Activity?
Great! It's very rewarding to see the fans embracing the movie. This is totally a fan driven movie, because if it wasn't for the fans, we wouldn't be talking right now. This movie was launched by Paramount in a way that really allows fans to decide whether or not they want the movie to be released and where.
So if it weren't for the fans demanding the movie and saying "We want it to play in our home town" and if it weren't for the fans spreading the good word online in forums or on Twitter, the movie probably wouldn't have gotten anywhere. But because they've been so supportive and so generous and so flattering to the movie, that's why it's expanding everywhere next weekend.

What's your preferred brand of horror? Paranormal Activity is definitely a slow, restrained burn, and it works so well, do you have any intentions of going the more Hollywood, over-the-top route in the future?
Personally I like the slow burn; I don't think there is anything wrong with it. When I think about the movies that were most effective on me as a viewer I think of the original Haunting and the Exorcist, Rosemary's Baby, the Sixth Sense, the Others. These movies are not over the top at all, they are movies that rely on good story telling, good acting, good premise, good exposition and I want to stay true to that in future projects.

I know you don't want to give away too much about your next film, Area 51, but is there any forewarning you can give someone like me, someone who had childhood nightmare's about alien abductions?
Well I don't want to get into any details about Area 51, but I will say that one of the scenes from a movie that freaked me out the most as a kid – other than the Exorcist, which the whole thing freaks me out – but I remember as a kid watching the abduction scene from Close Encounters of the Third Kind and it definitely left an imprint on me.
Now after an unprecedented launch campaign in which fans literally got to demand that the film play near them, Paramount is ready to roll out Oren Peli's Paranormal Activity nationwide, a film I feel safe calling the scariest I've seen in years



Progression

Today my partner and I went to our local shopping centre to look for costume and props for my our trailer, we were unsuccuessful, we could not find what we were looking for. We were looking for a white dress and teddy bear, also blood and face paints. We thought they would be easy to find because it was Halloween at the weekend but we didn't find anything. We have thought I something better which my can use for our costume, which is a donated wedding dress, as that was our intial idea. So no progression today, unfortunately.

Personal investigation: Paranormal activity


Paranormal Activity is a 2007 American supernatural horror film which was written and directed by Oren Peli. The plot is centred on a young couple, Katie and Micah, who are hauted by a supernatural presence, evil, in their home, done in the style of “found footage” from a camera which is set up by the couple attempting to catch footage of supernatual occurances.
The film was released in the USA on September 25th 2009 and nationwide in October 16th 2009. The film itself earned nearly $108million at the USA box office and $194million worldwide. On the first day of release theaters took $36,146 and $77,873 on its first weekend.
From my personal investigation of this successful horror, I conclude that I believe this horror was only successful because it is advertisement and publicity. From seeing the film myself, I wanted to know the reason why this horror was so successful on a low budget. This connects with the trailer that we are going to make as we to will be making a trailer on a low budget. After looking at the advertisement and merchandise, it concludes that the trailer was what sold the film to the audience. From looking at the trailer for this horror, the key convention of this trailer is the fact that the director has included reaction shots of the audience. The shots of the the audiene and their reactions is a fantastic way to lure the audience in as they don’t see what the storyline line is but they see the effects of the movie. People see the reactions of the audience, and realise how scary it much be and therefore want to go see the movie. I admitt personally I was lured from watching the trailer to this movie from just watching the trailer. I saw the reactions of the audience and from just seeing that I realised this was going to be a scary movie. It was a unique way to lure the audience as I can’t recall another movie doing the same.
I have included a few still shows of the trailer for the paranormal activity, which shows the reactions of the audience. The freeze-frames show exactly how the director has created the trailer. I picked the keys shots and from doing that I realised that they included a lot of shots of facial reactions.



Friday 22 October 2010

Studying the features of a highly successful horror film

Paranormal activity
For part of my research, in class we watched the opening of paranormal activity.

The learning objectives were, to recognise the key features f successful horror films, looking particularly at sound and to study the successful promotion of horror films.

Questions given to answer from watching the film:
How have the characters been established?
Consider how the setting has been established?
How has the narrative been established?
How is the sound used effectively?

Characters
The characters have been established mainly through the dialogue. The camera is a hand-held camera, is used as a family camera as they go about their everyday life. This is a great way to film a horror in the point of view of the characters, this way to audience feel part of te film. The third character that comes into the house allows us to establish the characters, as he begins to ask questions which realistically the audience want to know.

Setting
The setting is a simple modern house which contradicts the horror conventions, normal horror film stereotypically have old haunted houses etc. The house is an excellent setting for this film as the audience can relate to the situations which occur in the movie.

Sound
All the sound is diagetic such as the talking, alarm etc. Normal household sounds which the audiences can associate with. There is a continuous dialogue throughout which acts as the narrative for the film, we as the audience are being explained step-by-step what is happening through the hand-held camera. Wooden floors accentuate and enhance the sound, such as the banging of foot steps and so on, the wooden floor work effectively in contrast to something a material like carpet.

Tuesday 19 October 2010

Analysis of Storyline

Analysis of Storyline
As part of my research, my partner and I asked several people their options on the storyline for our trailer. These are quotes from what people had to comment about the trailer. We received mixed feedback for our Storyline:
Title: The Innocent
“I like how the title contradicts itself. It’s a horror but the title makes you ask questions.”
“It’s Good, you get the feeling that it’s not going to be innocent.”
“I like the title, it makes it sound creepy!”
“It’s a blunt title, but gets you thinking!”
The Character:  Pale young girl with long dark hair, dressed in a simple white dress.
“Stereotypical horror film character”
“The character portrays the title.”
It fits the title, the white dress shows innocence and the pale face shows ghost-like characteristics”
“The idea of her being young shows innocence and makes the film creepier”
Sounds effects: We haven’t included a lot of dialogue in out trailer, it mostly heavy breathing and screaming along with a background sound of a girl singing.
“I like how there is no dialogue, its creepier as we aren’t told what is going on. It makes me want to go and watch the film because I want to see what happens.”
“I think that the heavy breathing and screaming makes it’s more scary and makes me ask questions.”
“That would be really creepy. It sets you but because you want to know what happens next.”
“The child singing is a great idea, its portrays innocence.”
The storyline: The trailer is set in the Park: a ghostly young girl has haunted the forest for many years. This innocent girl kills any one who crosses her path.
“Its sounds believable as a horror.”
“The setting and the storyline both fit the category of a horror/ thriller genre film. I like how the storyline line in very vague makes me what to watch it to find out what happens.”
“ The setting is good as the park seems like an isolated with lots of trees, its a great place to film a horror.”
It makes me think why is she there? And why does she want to kill?”

Tuesday 12 October 2010

Today me and my partner looked at nursery rhymes which our actress will sing in our trailer. The rhymes which we have considered to be included in our trailer, as the girl singing it:
Mary, Mary quite contrary
Twinkle Twinkle Little Star
Ring around the rosies
Georgie Porgie
Rock-a-by-baby

Monday 11 October 2010

Ideas for horror trailer

IDEAS
Our Ideas have been inspired by the video for the rollercoaster Th13teen, the television advert.
·        SETTING- Forrest autumn time, mist
·        CHARACTER- Girl in white gown, Pale, bare footed, Long scraggy hair. Two teenage boys
·        PROPS- Girl holding teddy bear (signifier) and torches
·        MUSIC-  eerie music something like the girl singing a nursery rhyme


Analysis of trailer


I have decided to analyse I trailer as part of my research, to look into the conventions used in a horror trailer. I have analyses the key conventions used in the trailer for th13teen rollercoaster, this is not a trailer for a movie but I felt it associated more with my storyline compared to the other horror trailers I looked at.


These are a few examples of the camera angles and shot sizes used in this trailer, these shots consist of extreme close-ups, establishing shots, medium shots.

Camera Shots used
·         There are several establishing shots used, this sets the scene of the trailer, it portrays the genre straight away through the atmosphere shown. The establish shot mirrors a stereotypical setting for a horror, eerie forest, foggy, dark.
Editing
·         Short cuts to each scene, the short cuts are sharp which conventionally add a dramatic effect
·         Credits at the bottom appear giving the audience specific information for the rollercoaster itself, ‘High restriction’ and ends with signifier of the Alton towers logo.

Sound
·         No sound track used for the trailer; however the only music used would be the significant sound for Alton towers, which helps the audience, know which theme park the ride is at.
·         Diagetic sound of the dialogue of the girl saying, ‘If you go to the woods today, you better not go alone.’
·         Enhance sound effects of the person breathing

Saturday 9 October 2010

Analysis of Audience Feedback

I ask 10 people for my Audience Feedback. As you can see for my Age graph, the people I asked were all over the age of 15. I generally know I wanted to produce a horror because horror is my favourite genre of film. So everyone I asked was above the age of 15 which is an appropiate age to watch a horror, with legal requirements.

For the gender, I tried to ask a variation of male and female to get a mixed response. The graph shows that I asked 6 females and 4 males. 


I asked the question Do you watch short films? because I am still unsure if i want to produce a short film or a trailer, my partner and I thought that if we got audience feedback for which they preferred, then we woulsd be able to easily make a choice on which on to do. From this graph, most people I asked said that they didn't really watch short films, which shows the popularity of short films.

The next question is about trailers, from the graph you can see that everyone I asked, they all watched trailers. So many people tend to watch trailer, as they are advertised on television and the internet. From this question I think that it shows which we should produce, a trailer, because that is what our target audience want.


This question is similar to the other two questions previously. I think that this question is almost like an overall conclusion, because it is like an 'either or' question. As you can see on the graph, the preferred was a trailer. Only one person preferred short films.


At this stage of research and planning, I already know that I would like to produce a horror but, to make sure my partner and I were making the right decision, I asked people about their favourite genre. Fortunately, the most popular was horror, the it was comedy and Rom-com, I have come to the conclusion that Rom-com was the second most popular because of the amount of females I asked in comparion to males.

 This was an interesting question to ask, seeing as my partner and I knew we wanted to do a horror, I wanted to see what my target audience wanted to see in a horror. I gave my target audience the chance to tick more than one for this one, therefore there would be more variety for my results. Surprisingly people preferred mysterious happenings and now when creating a storyline and storyboard we will have to take into consideration that our audience prefer mysterious happenings. The second and third favourites were Ghosts and the unexpected. I would also like to take into consideration the ghosts and the unexpected because I believe that all three will work together really well.

As my target audience are all above the age of 15 I thought that it wouldn't be necessary to include the certificates PG and U because I was more interested in the the bigger certificate as most horrors are mainly 15 and 18. As you can see the graph most of the people watch 18s which is mostly likely what horrors are. When we produce our trailer, it will mostly be an 18.

I asked this question because before creating this questionnaire I was interested in the th13teen trailer which is an advertisement for a rollercoaster in Alton Towers. I was glad that from my questionnaire people preferred an innocent character. When asking giving the questionnaires to people, people said that an innocent person gives off more tension and its more realistic.



Sound is an important part of a trailer. For this question, I allowed the people to tick more than one box. As you can see by the results, surprisingly people preferred heavy breathing. I actually thought that people would prefer Eerie music. I will take these results into consideration when doing the music. I think that a combination of eerie music screams and heavy breathing would be conventional.