Tuesday, 1 March 2011

Total Film Magazine Front Cover analysis


Sky line
The skyline is the text which is above the mast head. ‘From Batman to star wars: The 50 must-see movies for summer!’ This text stands out, this convention is important as it lure the audience to read it. The use of Bold, Capital Lettering attract the reader but also though the stars illustrating that this is a key feature to the magazine. The star logo is used several times on this cover.


Masthead
The masthead is the brand recognition. If this issue was monthly, the mast head would stay the same. Through using an identical masthead in every issue, this is the brand recognition for this ‘total film’ this is because it allows the audience to recognise the magazine.

Pug
The pug attracts the audience to buy the magazine as it states a feature of the magazine which will make the audience want to buy it, this convention highlights a important part. This is shown through the circle with key information which entices the audience. By using the colour red, it is bold and contrasts with the background, green on the colour spectrum.

Slogan
For this magazine in particular the slogan changes in each issue, this would be so that it matches the theme of the magazine cover, the slogan for this issue is to do with the focal image which is for the film, 'Charlie and the Chocolate Factory' the slogan for this  issue is 'The Ultimate Movie Magazine' and other issue say for example, 'The Modern Guide to Movies' and so on.

Sell lines
This convention focuses on what the magazine includes. Through including sell lines on the cover, this lures the audience in, in a way in which it highlights the best parts of the magazine which may be some of the reviews which are featuring in the magazine.

Barcode
The barcode is the place where the price is normally placed. The position of the barcode is hidden, this suggests that it is a less important convention of the magazine. However, this is a necessary part of the magazine as it is used to scan the magazine, when sold.

Colour Pallet
For the colour scheme, They have concentrated on my target audience. This magazine is aimed at both male and female and therefore they have  chosen  colours relevant to both sexes. (Red, Green, Purple, White)
I believe that colours of this magazine relate to the genre of the film which is the focal of the front cover a.k.a Charlie and th Chocolate Factory, the film is a happy, funny film and therefore the colour are bright. The colour pallet is important for a magazine because by using the right colours, and contrasting them, it makes my magazine more attractive to the target audience.

Anchorage Text
This part of the cover, strikes the audience the most. The anchorage text connect to the focal image, this lures the audience in as it is almost of a subtitle, a description for the focal image. The anchorage text always uses a catchy short phrase such as ‘Ultimate summer preview’ this is brief but is straight to the point. The main text is in bold and uses capital letters.



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